Single and Fab? A Smart Marketer’s Dream.

 

A few weeks ago, I wrote a blog post about a new addition to my beauty maintenance routine.  Shortly thereafter, I received inquiries by several companies who wanted me to try their products and write about them.  This was a little flattering and a little nerve-wracking.  Flattering because, well, I like that they care what I think.  Nerve-wracking because I didn’t really care for a few of the products I tried and I felt a little awkward saying “sorry”.   I just don’t want to waste a blog post on a product that I’m just “meh” about.

Since I work in the marketing business, I’m pleased that I and the readers of this blog are such a desirable target.  We know what we like and we’re not really susceptible to outrageous or questionable claims.

Fortunately, one of the products that doesn’t fall into the so-so category is Olay Regenerist MicroSculpting Cream.  Funny that this one would come my way because I’ve been using it for quite awhile.  I fell in love with this product a few years ago, after wasting maybe thousands of dollars on high-end skincare creams that were just doing an okay job.  I discovered Olay Regenerist MicroSculpting Cream while watching a newsmagazine show on TV that compared expensive skincare creams to drugstore brands.

I felt a little foolish because the moisturizer I was using at the time cost twice as much as the Olay product but, according to this show, the two were comparable in results.  The next day, I became an Olay chick and I’ve been one ever since.  And I’m happy with it.  My skin looks good.  I don’t know if it’s solely because of Olay, but I can’t help but think it must play a role.  I’m in that “woman of a certain age” category, but the condition of my skin doesn’t shout my age…does it?  (Say “no”.)

So I was delighted to be given the opportunity to join with BlogHer (of which I am a member) and P&G, the makers of Olay products, in this new affiliate marketing program.  Here’s how it works: I earn a commission on any sales from readers who purchase the product through this link.  That’s kinda cool, right? Clearly, I’d love anyone who is interested to do exactly that.  But here’s something else you can do…something that might feel a little less “sales-y”: check out the site, see what other P&G products are included in this same program, and leave a comment on this site as to which is your favorite.

A few more details:

  •  10% off all items now through August 31st, 2012
  • Free shipping over $25
  • Lots of great Olympic-themed bundles and deals right now (P&G is a big Olympic sponsor.)
  • If you buy something, please do so through this link or the others on this page.  That way, I get credit for it.

This is a test program so P&G is curious to know your thoughts.  So am I.

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3 Responses to Single and Fab? A Smart Marketer’s Dream.

  1. I have learned later in life that the expensive dept store/designer products are not necessarily the best nor am I convinced that they do a better job. I have had an interest in the Olay moisturizer for some time but had not gotten around to buying, but will now after your endorsement. I use a moisturizer by Neutrogena that I like and using and near finish with an Avon “Anew Genics” treatment night cream recommended by Vogue magazine that I like. My point is, I now use drugstore purchased beauty creams; pay less and love just as much or more. I am now on the train, thanks

  2. SuzyKnew says:

    Actually, I’m somewhat of an Oil of Olay fan. I always loved their commercials but when it came time to purchase I would go for the more expensive and nicer looking products. Then a few months ago I actually bought a small trial size of Rejuveness (sp)anti-wrinklr cream and loved it! It goes on lighter than my expensive products and smells and feels better. Who knew!

    Denise
    SuzyKnew.com

  3. "Q" says:

    My mom used Olay products back in the day naturally I didn’t appreciate them back then. I have extremely sensitive skin and have burned my face using a well known product created and advertised for sensitive skin. Unfortunately I ended up in the emergency room with my skin peeling off my face. Fortunately I knew to saturate it with plain olive oil. I would have suffered more than I did if I had not done that. I started the search again looking for a product that my skin would not react to but offered me the nutritions I needed. I decided to try what my mom loved – Olay products. I have been extremely happy for the last 2yrs. I use the night moisturizer and the daytime moisturizer with SPF15 – great products. I will have to try the one you tested. I have no doubt it will work great. Thanks for the information!

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